Offering six courses over two sessions, along with an extensive and stimulating social program, the Imperial College Business School’s Summer School is an excellent opportunity for students to experience life in London. This program is open to undergraduate and postgraduate students and allows students to improve their academic standing in one of the most culturally profound cities in the world.

The Summer School program provides academic credit and serves as a great boost for a resume or CV. While enrolled, students will study at a global top ten ranked university while experience an enriching curriculum in the center of London. Numerous networking and social opportunities will be provided as well.

Two sessions are available, with the first beginning on July 2 and ending on July 20. Available courses in this session include Accounting for Decision Makers, Entrepreneurial Smart Camp, and Principles of Finance. The second session extends from July 23 to August 10, with available courses including Business Strategy and Consulting, Strategic Marketing, and Topics in Finance. Each program of study exposes students to a diversity of mindsets, opinions, and experiences.

These courses are open to any current undergraduates or postgraduates, provided that they have less than five years’ work experience. Applicants must be either studying towards or already have been awarded a degree. Most accepted applicants will have high grades, achieving an Upper Second Class Honours degree or the equivalent. Imperial College MSc and PhD students may not apply. There may be additional, course-specific grade requirements as well.

To apply, interested candidates should submit an online application. There is no required fee. Applicants should also submit short personal statements of up to 500 words outlining their reasoning for choosing their specific courses. A curriculum vitae, university transcripts, and English language test certificates (if applicable) must be supplied as well.
 

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The Wharton School through in the University of Pennsylvania announces an exciting new program in the Fundamentals of Digital Marketing, Social Media, and E-Commerce. This program is designed to help students build the marketing skills necessary to succeed in a fast-paced digital economy.

Wharton has consistently been ranked as the number one school in the world for marketing education. The course is a six week course necessitating about two to three hours of work per week. It is self-paced and affordable (at just $585), making this an excellent option for working professionals or busy students.

The course prepares students by introducing them to the basic essential principles and practices of marketing. It is taught by Internet consumer shopping expert (and esteemed Wharton professor) David Bell. Interactions with this skilled professional will help you succeed as you learn the art and science of marketing in any business, from startups to established enterprise.

The course is rooted in business and management, but also instructs students on the Internet and related technologies (both fixed and mobile). Students will examine the relationship between business and social institutions, and related complications therein. They will be taught thoughtful approaches to navigate new and emerging companies and technologies.

The themes include behavioral foundations, new forms of interactions, tools and principles of digital marketing action, and new media platforms. Students will learn how to understand and manage the online landscape, as well as how to form a solid network and reputation within the industry. Students will also learn the real-world application of social media and digital marketing skills and how to market themselves and their products more efficiently.
This course is designed for current marketing professionals, new students, analysts, business owners (both small and large), and investors. It evolved and grew from a basic course offered at Wharton on digital marketing and e-commerce.

For more information, students should contact the Wharton School at (215) 898-5000.

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The London School of Economics has announced an intensive, five-day course in marketing strategy designed for experienced marketing managers or business executives who want to develop a greater understanding of marketing processes. This short course will offer practical skills for taking your marketing campaign to the next level. In just five days, you will learn the foundational principals behind many top-notch marketing MBA programs, and the class will change the way you think about marketing.

This executive program possesses many benefits, both for the professionals who attend and the businesses they represent. Attendees will learn about how customers make decisions and ways to capture those decisions through statistical modeling. You will study how to conduct Customer Lifetime Value analyses – an important tool for measuring the value of customers. The course also offers an opportunity to better understand methods for setting price and pricing anomalies. Of course, the class isn’t all theory and abstractions. Course participants are given the opportunity to practice practical skills like quantitative and qualitative methods of marketing research; creating frameworks for effective segmenting, targeting, and positioning strategies; launching new products and/or services; distributing a product and/or service; and effectively promoting a product, service, and/or idea.

By the end of this five-day, rigorous course of study at the renown London School of Economics, participants will leave equipped with an analytical toolkit capable of delivering success across various industries. The program aims to separate popular, but ineffective, marketing practices from ones which are grounded in science and possess a proven track-record of achievement. Marketing professionals are increasingly expected to demonstrate the effectiveness of their strategies, and this class will provide you with the skills and vocabulary necessary to accomplish your goals.

The program is not intended for entry-level professionals but is instead tailored for the needs of experienced marketing managers or executives. Those who stand to benefit the most from this five-day course include executives assuming new marketing responsibilities, managers already working in marketing but lacking postgraduate education in the subject, and executives across all sectors who want a better understanding of this important arena. The tuition fee of £5,795 includes all course materials, daily lunches, coffee breaks, two complimentary networking events, and full office support. At the end of the program, you will be awarded a certificate of completion by the London School of Economics.

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Are you a business owner seeking to improve your online presence and develop a competitive edge? Or maybe you are a beginner seeking a new career in online marketing. The Digital Marketing Institute’s (DMI) digital marketing course may be the perfect solution to help you develop your business or launch a new career into the cutting-edge field of digital marketing. Whether you need an introduction to digital marketing, or if you already have experience in this field, the Diploma in Digital Marketing will provide you with the skills you need to plan, implement, and assess digital campaigns.

This marketing course is well-suited for professionals across various levels of engagement with digital marketing, including those who need a basic understanding of digital marketing to get more out of their digital channels. Others who may benefit from this class are experienced marketers who want to advance their careers through formal training, small business owners who want to grow their business, and students who want to gain important skills for a modern workplace.

You will learn all you need to become successful in digital marketing. The course includes a basic introduction to the field and provides instruction about search engine optimization (SEO) and pay-per-click marketing (PPC). Other materials covered in the course include email marketing, digital display advertising, and social media marketing. Of course, mobile internet usage has been rising rapidly, and the class will also teach you about mobile marketing, web analytics, and how to plan a digital marketing campaign.

By the end of the course, you will be able to explain the value of digital marketing and understand why it is a necessary component of a larger marketing strategy. You will also know how to plan, create, and effectively manage search, social media, mobile, and email marketing campaigns. What you learn in the class will help increase traffic to your website and improve online conversion rates, turning more visitors into sales. Additionally, the class will teach you how to use various resources and applications which will help you make your website more profitable. You will leave the class empowered to measure and analyze your visitor traffic so that you can make necessary adjustments in your marketing strategies into the future.

The Digital Marketing Institute has developed its course in partnership with companies such as Google, Facebook, Twitter, Paypal, and Microsoft. Doing so ensures that what you learn is based off current trends and best practices in digital marketing. DMI has approved the prestigious Westminster Business School to offer the course at its Marylebone campus in central London, which means you’ll learn from qualified, expert instructors.

The course costs £1,750 and lasts 11 days over four weeks. It meets three days a week: Tuesdays 6-9pm, Wednesdays 6-8pm, and Saturdays 9am-5pm. You can also take the class online, which allows you to complete it in your own time. To start earning your professional diploma in digital marketing, click here.

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