The LSE Summer School is an international program attracting a wide range of candidates from over one hundred countries. This program allows students to engage in exceptional coursework such as English Law and English for Business on one of the most prestigious campuses in the world. Students will take classes all day and then engage in cultural activities in London, benefiting from world-class experiences in the cultural hub of Europe.

Courses at the LSE Summer School are taught at three levels, each equating to the three years of undergraduate study typical to the UK university system. As a result, different levels of experience are required. For a first year undergraduate program, no college experience is necessary, while two and three hundred level programs may require some experience.

These programs are academically challenging, and therefore the application process is highly rigorous. Applicants must provide physical proof of an offer of admission at a university, or a transcript evincing current or previous participation in a university program. For applicants applying to two hundred or three hundred level courses, a university transcript showing that the applicant meets course-specific prerequisites are required.

Proof of English language proficiency is also required. This can be demonstrated via the Pearson examination, College English Test, Trinity ISE, TOEFL, or IELTS. In addition, applicants should have a demonstrated track record of academic success. A GPA of 3.3 is required. Finally, all candidates must submit an application fee of fifty euros. This is nonrefundable.

Sessions are offered in three blocks. The first runs from June 18 to July 6, the second from July 9 to July 27, and the final from July 30 to August 17. Students must arrange for study visas and accommodations in London for the duration of the program. Questions about the program or applications may be directed to residences.summerschool@lse.ac.uk.

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The London School of Economics has announced an intensive, five-day course in marketing strategy designed for experienced marketing managers or business executives who want to develop a greater understanding of marketing processes. This short course will offer practical skills for taking your marketing campaign to the next level. In just five days, you will learn the foundational principals behind many top-notch marketing MBA programs, and the class will change the way you think about marketing.

This executive program possesses many benefits, both for the professionals who attend and the businesses they represent. Attendees will learn about how customers make decisions and ways to capture those decisions through statistical modeling. You will study how to conduct Customer Lifetime Value analyses – an important tool for measuring the value of customers. The course also offers an opportunity to better understand methods for setting price and pricing anomalies. Of course, the class isn’t all theory and abstractions. Course participants are given the opportunity to practice practical skills like quantitative and qualitative methods of marketing research; creating frameworks for effective segmenting, targeting, and positioning strategies; launching new products and/or services; distributing a product and/or service; and effectively promoting a product, service, and/or idea.

By the end of this five-day, rigorous course of study at the renown London School of Economics, participants will leave equipped with an analytical toolkit capable of delivering success across various industries. The program aims to separate popular, but ineffective, marketing practices from ones which are grounded in science and possess a proven track-record of achievement. Marketing professionals are increasingly expected to demonstrate the effectiveness of their strategies, and this class will provide you with the skills and vocabulary necessary to accomplish your goals.

The program is not intended for entry-level professionals but is instead tailored for the needs of experienced marketing managers or executives. Those who stand to benefit the most from this five-day course include executives assuming new marketing responsibilities, managers already working in marketing but lacking postgraduate education in the subject, and executives across all sectors who want a better understanding of this important arena. The tuition fee of £5,795 includes all course materials, daily lunches, coffee breaks, two complimentary networking events, and full office support. At the end of the program, you will be awarded a certificate of completion by the London School of Economics.

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