The Wharton School through in the University of Pennsylvania announces an exciting new program in the Fundamentals of Digital Marketing, Social Media, and E-Commerce. This program is designed to help students build the marketing skills necessary to succeed in a fast-paced digital economy.

Wharton has consistently been ranked as the number one school in the world for marketing education. The course is a six week course necessitating about two to three hours of work per week. It is self-paced and affordable (at just $585), making this an excellent option for working professionals or busy students.

The course prepares students by introducing them to the basic essential principles and practices of marketing. It is taught by Internet consumer shopping expert (and esteemed Wharton professor) David Bell. Interactions with this skilled professional will help you succeed as you learn the art and science of marketing in any business, from startups to established enterprise.

The course is rooted in business and management, but also instructs students on the Internet and related technologies (both fixed and mobile). Students will examine the relationship between business and social institutions, and related complications therein. They will be taught thoughtful approaches to navigate new and emerging companies and technologies.

The themes include behavioral foundations, new forms of interactions, tools and principles of digital marketing action, and new media platforms. Students will learn how to understand and manage the online landscape, as well as how to form a solid network and reputation within the industry. Students will also learn the real-world application of social media and digital marketing skills and how to market themselves and their products more efficiently.
This course is designed for current marketing professionals, new students, analysts, business owners (both small and large), and investors. It evolved and grew from a basic course offered at Wharton on digital marketing and e-commerce.

For more information, students should contact the Wharton School at (215) 898-5000.

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Are you a business owner seeking to improve your online presence and develop a competitive edge? Or maybe you are a beginner seeking a new career in online marketing. The Digital Marketing Institute’s (DMI) digital marketing course may be the perfect solution to help you develop your business or launch a new career into the cutting-edge field of digital marketing. Whether you need an introduction to digital marketing, or if you already have experience in this field, the Diploma in Digital Marketing will provide you with the skills you need to plan, implement, and assess digital campaigns.

This marketing course is well-suited for professionals across various levels of engagement with digital marketing, including those who need a basic understanding of digital marketing to get more out of their digital channels. Others who may benefit from this class are experienced marketers who want to advance their careers through formal training, small business owners who want to grow their business, and students who want to gain important skills for a modern workplace.

You will learn all you need to become successful in digital marketing. The course includes a basic introduction to the field and provides instruction about search engine optimization (SEO) and pay-per-click marketing (PPC). Other materials covered in the course include email marketing, digital display advertising, and social media marketing. Of course, mobile internet usage has been rising rapidly, and the class will also teach you about mobile marketing, web analytics, and how to plan a digital marketing campaign.

By the end of the course, you will be able to explain the value of digital marketing and understand why it is a necessary component of a larger marketing strategy. You will also know how to plan, create, and effectively manage search, social media, mobile, and email marketing campaigns. What you learn in the class will help increase traffic to your website and improve online conversion rates, turning more visitors into sales. Additionally, the class will teach you how to use various resources and applications which will help you make your website more profitable. You will leave the class empowered to measure and analyze your visitor traffic so that you can make necessary adjustments in your marketing strategies into the future.

The Digital Marketing Institute has developed its course in partnership with companies such as Google, Facebook, Twitter, Paypal, and Microsoft. Doing so ensures that what you learn is based off current trends and best practices in digital marketing. DMI has approved the prestigious Westminster Business School to offer the course at its Marylebone campus in central London, which means you’ll learn from qualified, expert instructors.

The course costs £1,750 and lasts 11 days over four weeks. It meets three days a week: Tuesdays 6-9pm, Wednesdays 6-8pm, and Saturdays 9am-5pm. You can also take the class online, which allows you to complete it in your own time. To start earning your professional diploma in digital marketing, click here.

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